Week 2 · Profile · LIVE

Billboard for your Promise

Profile ≠ résumé

Tonight the brain builds your profile. Roast/toast next. Ship by Thursday.

2 · Wins / pulse

Promise status?

done partial stuck MCP

3 · Hard gate

Promise 100% + metric

OPENmetric + pickup

CLOSEDstill Promise

4 · Profile map

Landing page · 4–8s

Who

Outcome

Number

Trust

System? · People like me?

5 · Anatomy ↓

What goes where

Photo Banner PUL About

Stacked template ↓

6 · Wes model ↓

Congruency in the wild

Screenshot + stack ↓

Same Promise · every layer

7 · Build order

Top → bottom

1

Photo

2

Banner

3

PUL

4

About

5

Featured

6

Experience

8 · Hands-on ↓

Brain creates profile

20:00

Draft only · ↓ prompts

9 · Roast / Toast ↓

Score · toast · roast

Brain scorecard · top 3

Gate CLOSED → Promise

10 · Homework

Finish by Thursday

DUE · Thursday clinic

Publish · score ≥75 · target 90

11 · Ready path ↓

If gate is OPEN

Clarity Poll → Ask Interview · case routes ↓

Optional · forward

Anatomy · sections

Stacked template

you

Photo

trust ~1.5s close crop

Banner

who WIIFM metric no dual portrait

PUL · pickup line

I help ICP metric required not title soup

About

their world first pains → metric one CTA

Featured

Rule of One exists today

Experience

same Promise who · change · #

CTA

one next step Promise lock

ICON · kill on sight

No

Title soup · 2nd face · invented # · Featured menu

Yes

Metric in PUL · Rule of One · billboard words

One Featured

One CTA · One ICP

One Promise + metric

ink space

Wes · live model

Screenshot slot

✕

Paste Wes profile

Click · drop · Ctrl/Cmd+V · or assets/wes-profile.png

Congruency stack

Same Promise

Billboard = who’s it for

= PUL + metric

= About opens on them

= One Featured

= Experience proves it

annotate

Gate check

Before you sprint

OPEN CLOSED

CLOSED → promise-recall only

Sprint · brain creates

promise-recall → rewrite

20:00

0 · promise-recall 1 · profile-rewrite draft only

ICP problem metric mechanism

Brain prompt chips

promise-recall profile-rewrite-coach banner-design-brief scorecard → roast

draft zone

Hot seat

Roast or Toast

1

Scorecard

2

Toast — what’s working

3

Roast — top 3 fixes

Never invent metrics

Gate CLOSED → Promise

Working surface · YOU

YOU

photo

top 3 fixes

Publish checklist

Complete by Thursday

DUE · Thursday clinic

1

Banner words live

2

Photo close crop

3

PUL + metric

4

About client-first

5

Featured = one

6

Score ≥75 · target 90

Next week → Prospecting

Ready path · optional

Need a stronger metric?

Never invent metrics

Only if Promise gate is OPEN and Profile is shipping. Three routes:

Route 1

Case / past client

Sourced result

Named client · before → after · their words

draw / paste proof

Route 2

Clarity → Ask

Clarity Poll

One question that surfaces real pain / cost

Ask Interview · 15 min

No pitch · problem in their words · cost · failed fixes · 90-day fixed · budget owner

draft your poll Q

Route 3

Competitor cite

Public figure

Cited estimate · name the source · never invent

paste cite